A Brief Rundown of Businesses

DIY Logo: Learning From the Previous Logo Fails

Logos are really tricky. Of course, if you are a business owner, you want to have a professionally designed logo in order to catch the attention of your customers. In this article, we won’t be highlighting about the famous logos available and used by famous brands, but instead, we will be dealing with the best logo fails. Find out about what was wrong with these known logos, and avoid committing the same mistakes because you may get the attention you are looking for but for the wrong reasons or reversed outcome.

Who would forget about the entire country of Iran threatening to boycott the 2012 Summer Olympic games because they thought the logo spelled “ZION” which also relates to a Jewish holy state. If you make a logo, it is best to have it tested by an audience before it is published. Another logo fail when adopted by a new company is the bloody Sherwin Williams color your world logo, wherein one might think it was some sort of warning about ills of violence and war. Since Sherwin Williams has been existing since 1905, their logo is a classic symbol and known by many, but if this logo was just created today, it will offend a lot of people most especially for the environmentalists. What we can learn about Sherwin Williams logo is that any logo cutting edge today, maybe a classic logo tomorrow or mildly offensive in the future. The controversial Pepsi “bloat” logo reminds us that not all cartoon logos are effective, most especially if it brings the opposite results. Surely, Pepsi did not intend to remind people about the harmful health effects of drinking soda, but they accidentally made a logo which looked like a large individual wearing a t-shirt that’s too small for his belly. The lesson learned from Pepsi is allowing your logo to be tested for an extended period of time among focus groups before publishing them.

Gap is a famous clothing brand for those who are a fan of polo shirts and khakis, but you’ll be surprised that Gap also made a big mistake when they changed their classic logo in 2010. The classic Gap logo was originally designed by Anne Pomeroy, but in 2010, Gap changed the classy Spire Regular to Helvetica, and a person with a sense of style and a graphic designer will surely perceive it like printing out a blurry JPEG and called it a logo. Gap learned from their mistake and returned to their classic logo without looking back. If your business has not something to do with motorcycles, silver jewelry, tattoos or body piercing, get away with the black metal effect.

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