Demand and Lead Generation: Steps in the Marketing Process
There are so many terms that seem the same but are different. Modern marketing professionals have portrayed the term demand and lead generation as the same. They are not. The terms are similar but fundamentally different.
Demand generation creates awareness in your brand or company. Lead generation uses content to collect names and numbers for follow-up. If you are developing a content management platform for your company, each one of the types needs its own space.
Marketing departments developing their strategies need balance. Demand generation requires the content to be shared with as many people as possible. On the other hand, lead generation should focus on specific market demographics. Once goals for the marketing plan have been set, specifics of each generation type can be laid out.
Driving awareness of the brand’s services and products is demand generation. Companies continually strive to gauge a customer’s interest in their products. The process is ongoing and tries to develop long-term ties to the customer. There are endless types and configurations of demand generation software, each based on individual company’s requirements. Here are just a few.
- Brand advocacy: Only a few short years ago, brand advocacy was called word of mouth. A customer talks about the service or product in a favorable lite and then passes it on. Brand advocacy can be by far the best form of advertising. The reason, a good customer, is passing along useful information. The internet has given rise to global marketing. Software such as Hootsuite and Influitive can harness social media to promote your brand worldwide.
- Gamification: This type of demand generation technique has only been around the last few years. Gaming mechanics are applied to platforms to boost user engagement. The software can be used for front or backend of the company. Primary uses for gamification could be performance monitoring or customer loyalty. Some of the software titles that are popular with this type of generation demand would be Bunchball, Viral Sweep, and Corsica.
- Loyalty Management: Every company, from small mom and pops to multi-billion dollar companies practice some loyalty management. Every enterprise wants to see their previous customers walking through the door or showroom. The salesman counts it as a sale. These types of customers expect a little bit extra, from service to a price discount. Loyalty programs are usually distinctive parts of the marketing effort. Popular software titles in this type are PreferredPatron and Perkville.
- Lead Generation: Finding ways to develop new leads, capture email addresses, and telephone numbers is a constant effort by a majority of companies. Customers have become sophisticated and know how to shop. The internet has provided every detail to every product imaginable. Merchants must continuously be marketing to those customers they feel can use the product or service being sold. Capturing email addresses and phone numbers for follow-up is the backbone of sales and marketing. Try these lead generation titles. Each of the titles below has their own particular niche within a lead generation system. Look at all-encompassing sites.
- Velocify Lead Manager