If running your business were like fishing, throwing your hook in the water would be marketing, the fish would be your prospect, and if the fish gives your bait a nibble, it would then be a lead. But how do you get the fish to take interest in your bait, and move further down your sales funnel? Let’s go over three easy ways you can turn your prospects into leads in 2018.
Value based marketing isn’t exactly a new concept, it’s been around ever since the idea of offering free samples has existed. However, these days you have many options when it comes to providing value through your marketing efforts. This has the effect of building trust and credibility among your prospects as well.
You can offer your prospects value by running a blog loaded with useful info, offering free consultations, or creating a mailing list. The key is to find something you can give your prospects that doesn’t cost you a lot of time and money, yet still has a decent amount of value to them. Since we’re living in the information age, giving useful info such as advice, tips, and hacks, is a good example of a low cost value based marketing strategy.
While mobile marketing may not be as talked about as email marketing among the Internet marketing crowd, it has the potential to be much more powerful. That said, mobile marketing is a technique that tends to require a bit more strategy, budget, and resources than email marketing. The big payoff is that converting prospects to leads through mobile marketing tends to be much easier than email marketing if you know what you’re doing.
Once again, the key to being successful with mobile marketing is giving your prospect value. For example, you may have an offer than promises “text alerts sent to your phone“. People are bombarded with texts these days so to make your messages standout, you must offer value. If you can do that, converting prospects to leads through mobile marketing is easy.
Get Your Prospects to Talk to You Directly
This may not be feasible for all businesses, but if you can get a prospect to pick up the phone and call you, or to shoot you an email or text message, then you’ve just converted them into a lead. This is essentially the modern embodiment of the old sales saying “getting your foot in the door.” If you can get your prospects to reach out and contact you, then you’re pretty much half way to the sale already.
The key to getting your prospects to contact you is, once again, offering value. This could be a free consultation, or something as simple as offering more info on your products/services. The key here is to make sure your prospects know that if they contact you they will get something of value and won’t just be wasting their time. If you can clearly communicate this, turning prospects into leads will be easy.
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Files in PDF form are some of the most commonly-used documents today. Sending PDF files is necessary when sharing documents via email, signing official forms, or in some cases, even submitting job applications. Whether you use PDFs for everyday tasks and documents or if you run your own business, using scanning software is essential.
What is Scanning Software for PDF Files?
PDF scanning software allows you to quickly scan and save documents using a traditional scanner while converting the files into traditional PDF format. When you scan a document or file using a traditional scanner, the final output often results in a .JPG, or .PNG file. PDF files are widely accepted and easily read on all types of devices from desktop computers to iOS and Android smartphones, making them one of the most versatile universal solutions when sharing and sending documents electronically. Using scanning software with PDF files in mind helps to expedite the scanning process without losing any quality once the scan is complete.
Who Can Use Scanning Software?
PDF scanning programs are not only ideal for business owners and entrepreneurs. The software itself is extremely beneficial to individuals who keep track of financial statements, hospital records, and other important household information. Putting scanning programs to use does not require in-depth technical skills or knowledge, allowing just about anyone with a working computer and scanner to take advantage of all of the features scanning PDF software offers.
Create Searchable PDF Files
Have you ever scanned a document in hopes that your scanner would convert the page into a text document? Using a scanning software that specializes in PDF files, ensure all of your documents are searchable and easy to copy text from, allowing you to work more effectively and efficiently.
Scanning Profiles and Automatic File Names
Using software designed with PDFs in mind helps facilitate the process of scanning a large number of documents. Rather than manually scanning each individual document yourself, use scanning software to plan for bulk scans while also implementing automatic file-naming. When you want a solution that helps to save time while maximizing productivity, consider a scanning program designed for PDF conversions.
Storing and Saving PDF Files
Scanning documents and files using a traditional scanner requires you to manually select a save folder with each individual scan. Using software designed for bulk scanning and PDF conversion allows you to set one location to save all of your scans for easy access. Additionally, scanning PDF software also provides a full “file cabinet” for even more thorough organization and saving options. Using the file cabinet allows you to keep track of all types of scanned documents, files, slideshows, spreadsheets and more to eliminate the stress and headaches that come with manual organization.
When you scan a large number of documents and files regularly, investing in scanning software designed for PDF files is a must. With the right PDF software, maximize your productivity while storing and organizing all of your documents simultaneously without more effort on your end.
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