Tips – Getting Started & Next Steps
Ideas On How To Design A Tea Logo
The role of a logo in any brand cannot be ignored, but there are a few factors that one ought to have in mind when creating a tea logo to ensure that the branding will be strong. Although most of the factors that will influence the design of the logo will be specific to the tea industry, and there are four general tips that any brand that seeks to create a logo should have in mind when creating the logo.
A company that seeks to create a tea logo ought to come up with an evergreen logo, not with regard to the color but in terms of the content and the design of the logo which ought to be long lasting. The design and the content ought to remain relevant for a long period exceeding ten years. For the logo to remain relevant for a long period, it is advisable that one avoids the use of trends in their logo design but rather focus on the traditional and classic look that is associated with the tea industry. If a company uses the trending element when creating a logo, and they may have to rebrand when the trends become irrelevant, a process which won’t only cost the company regarding finance but may also confuse the customers.
When designing a logo for your tea brand, one should keep the logo elegant by avoiding overcrowding the logo design using many elements but focusing on concrete branding. One good example of a logo that has been created taking simplicity into account is the logo used by Chateau Rose for its Rooibos Tea UK. In the logo, the initials ‘C R’ is written in a looped white script and they stand out perfectly against the logo’s black background. The customers can easily identify the brand and thus a logo will help any tea company to establish itself as a staple in the industry.
Any tea logo that a company designs also ought to be legible. Some logos when one resizes them they become illegible and also turn blurred. A logo designer needs to have in mind that the logo will not be used in packaging only but will also be used on the websites, business cards, and social media platforms as part of the brand’s marketing campaigns. When designing the logo, to ensure that the logo remains clear and doesn’t lose its initial design on being resized, one needs to ensure that the logo has minimum images and texts.
In the logo design one also needs to be creative and avoid the use of the already overused images. When designing the tea logos, avoid the use of tea leaves, tea bags, teapots and tea mugs which have been used in many other logos.